Alexander McQueen Launch 2022

McQueen's Spring Summer 2022 show took place in a cloud-like inflated membrane structure on Tuesday 12 October 2021 on the rooftop of a 10-storey car park in East London's Tobacco Docklands. The show, titled London Skies, played homage to the famous London skyline which was used as a strategic backdrop to the whole event.

Client: Alexander McQueen
Agency: ES Global
Location: London, UK

Concept Development
Design Management
Structural Engineering
Technical Production

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