Alexander McQueen Launch 2022
McQueen's Spring Summer 2022 show took place in a cloud-like inflated membrane structure on Tuesday 12 October 2021 on the rooftop of a 10-storey car park in East London's Tobacco Docklands. The show, titled London Skies, played homage to the famous London skyline which was used as a strategic backdrop to the whole event.
Client: Alexander McQueen
Agency: ES Global
Location: London, UK