TikTok Showtime Upfronts 2022

TikTok at Showtime (part of IAB UK Digital Upfronts 2022) was a unique immersive event aimed at bringing brands closer to TikTok communities that are defining culture. TikTok invited guests to step into the 'For you Feed' and explore ‘what starts on TikTok, doesn't stay on TikTok’. Content focused on what was new for 2023 to engage audiences and champion authentic brand collaboration.