McLaren F1 at Cisco Live! 2025
The Cisco Circuit experience was the powertrain behind the McLaren Activation at Cisco Live! Amsterdam 2025. Attendees found themselves in the hot seat, experiencing behind the scenes Cisco Technology and how it consistently gives the McLaren F1 Team a competitive edge.
The ‘Cisco Circuit’ experience embodies a winning partnership - one that fuels a global, end-to-end narrative where attendees where able to explore best case Cisco Technology in F1 and how Cisco & McLaren transform data into race wins.
Client: Heineken
Agency: Jack Morton
Location: Amsterdam, Netherlands
Venue: Muziekgebouw